Director of athletics Greg Burke made the announcement that Smith, an athletics department graduate assistant last year, has been promoted to the position, replacing Shawn “Rocky” Smith (no relation), who entered private business. The appointment is subject to the approval of the Board of Supervisors of the University of Louisiana System, which includes Northwestern.
"Jack gained a high level of respect across the department last year based on his energy level and ingenuity as a graduate assistant. Those qualities, combined with the fact that his past experience at William and Mary and Boise State gave him the opportunity to gain perspective as it relates to both event and facility management, make him a good fit to be hands on in those areas for NSU Athletics,” said Burke.
Last year, Smith assisted with tickets, development, sales and operations for the athletic department and was visible throughout the year at home events as he planned, coordinated and implemented popular in-game promotional activities.
He was an integral part of game management for football, men’s and women’s basketball, and soccer. He coordinated all tailgating activities in the popular Demon Alley, featuring the Collins Family Pavilion, for home football games.
Smith helped organize and oversee the inaugural Legends Dinner and Golf Scramble. He created and implemented a marketing plan for NSU Athletics using social media and NSUDemons.com website advertising. His promotion to the facilities position is on an interim basis.
Prior to joining the NSU athletic staff, Smith was a marketing and operations staffer for the uDrove Humanitarian Bowl in Boise, and a play-by-play announcer for Bronco Sports Properties handling broadcasts of Boise State women’s basketball. With the bowl game, he helped market the game and related events with social media, assisted with bowl week events and game-day activities, managed 12 volunteers on game day, and organized the Youth Skills Combine.
While in Boise, his hometown, Smith also was an account executive for the NBA Development League’s Idaho Stampede, working with sales of season tickets, corporate packages, group sales and individual game sales, while helping game day operations and assisting with community clinics.
A 2010 graduate of The College of William and Mary, he was head men’s basketball manager as an undergraduate from 2007-10. He also served five months as interim director of ticket sales for the United Soccer League’s Richmond (Va.) Kickers.